For The North Face Italy’s Urban Exploration collection, Giga Design Studio engaged us at Superforma to create high-fidelity 3D scans of clothes for a cross-media campaign. I orchestrated the development of the 3D scanning pipeline—from optimizing the shooting technique and configuring the software, to fine-tuning parameters—resulting in precise 3D meshes with textures that formed a cornerstone of the campaign’s visual storytelling.
Video and 3d scene by Alvise Aspesi.